Ever heard that saying “Never judge a book by it’s cover”? Everybody is guilty of that, on one level or the other.
In time for the Ramadan, Coca Cola shot a commercial film, Remove Labels This Ramadan, to show that there is indeed such a thing as “first impression”.
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6 guys sat at a table in a dark room.

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Each one talked about their hobbies and achievements.

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And the rest gave their verdicts on what that person looked like, based on what they heard.

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When the lights came on, they were in for a shock.

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Coca Cola’s answer is simple and epic!

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“Labels are for cans not for people.”

Watch the video here:

Our reaction to the video was this:

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oprah-zikoko
Who put water in our eyes?!
Coca-Cola’s Marketing team is certainly on a roll.
What was your reaction? What do you think of this ad?



Source: Zikoko

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